Should everything be interactive?

Quote :

Playtex is exposing the candid conversations women have about their chests, and the various euphemisms they use, in a new marketing campaign aimed at helping women overcome the challenge of finding a well-fitting bra.

The company's solution: its intimate apparel products.

"We uncovered that women of all shapes and sizes talk about their bras and breasts in funny, witty and candid ways," said Vicki Seawright, marketing director for Playtex intimate apparel, which is part of Winston-Salem-based Hanesbrands Inc.

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I'm reminded a bit of a recent campaign by Doritos that challenged readers on the Internet to come up with video came ideas based on the chaip and their "iconic shape." By which, it was assumed by cynical parties, meant the triangle.

There are website addresses attached to the back of candy wrappers and on soda cans. In the push for interactivity, some of these websites are swept along... but should they be? Does a drink website need games? Should a personal product website encourage user videos?