$100 challenge

Quote :

I suspect there are still too many non-wired journalists in most US newsrooms. Either out of fear, indifference or hubris, too many reporters and editors resist using the Internet for anything beyond the occasional Google search (and heaven forbid they ever click a search result link to Wikipedia) and a daily dose of Romenesko (and heaven forbid if you call him what he is, a blogger).

That just isn’t acceptable.

So to help newsroom managers advance the digital literacy of their organizations, I offer the following MBO plan. I recommend readers pass this along to the top editors at their newspapers. And for non-wired journalists ambitious enough to pursue their own MBO paths, I’ll offer a reward myself (strict rules and details at the bottom of this post).

Read about Howard Owens challenge

The reward is a $100 Amazon gift card, incentive for the non-wired journalists to get in the game.

His challenge is a good one, even for someone like me, who has their foot halfway into the tech world. I don't qualify to join the contest, but I'll see what I can do about following the rules.