CNPA Forums

General Discussion
HomeHome  FAQFAQ  SearchSearch  RegisterRegister  MemberlistMemberlist  UsergroupsUsergroups  Log in  

Share | 

 Should everything be interactive?

Go down 


Number of posts : 142
Age : 37
Registration date : 2007-06-13

PostSubject: Should everything be interactive?   Fri Aug 31, 2007 7:25 pm

Quote :
Playtex is exposing the candid conversations women have about their chests, and the various euphemisms they use, in a new marketing campaign aimed at helping women overcome the challenge of finding a well-fitting bra.

The company's solution: its intimate apparel products.

"We uncovered that women of all shapes and sizes talk about their bras and breasts in funny, witty and candid ways," said Vicki Seawright, marketing director for Playtex intimate apparel, which is part of Winston-Salem-based Hanesbrands Inc.

Read the whole story

I'm reminded a bit of a recent campaign by Doritos that challenged readers on the Internet to come up with video came ideas based on the chaip and their "iconic shape." By which, it was assumed by cynical parties, meant the triangle.

There are website addresses attached to the back of candy wrappers and on soda cans. In the push for interactivity, some of these websites are swept along... but should they be? Does a drink website need games? Should a personal product website encourage user videos?
Back to top Go down
View user profile
Should everything be interactive?
Back to top 
Page 1 of 1

Permissions in this forum:You cannot reply to topics in this forum
CNPA Forums :: Welcome! :: Multimedia Journalism-
Jump to: