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 Love and Longevity

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EricaCNPA

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Number of posts : 142
Age : 37
Registration date : 2007-06-13

PostSubject: Love and Longevity   Thu Jul 19, 2007 6:34 pm

Why do people keep their National Geographic magazines for years? They’re a trusted and well-loved brand, but so is the New York Times…

Quote :
Let's turn to the psychologists for an explanation: "Readers feel an intimacy with this magazine. It's emotional," says Kit Yarrow of Golden Gate University. Lars Perner adds that people may save them because "their issues are almost like books."

Read the Sacramento Bee story (you’ll have to log in)

So what, if anything, does this mean to newspapers? Circulation is dropping, but might there be a niche for focused releases? Or will that make us into another magazine publisher?
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