CNPA Forums
Would you like to react to this message? Create an account in a few clicks or log in to continue.
CNPA Forums

General Discussion
 
HomeHome  SearchSearch  Latest imagesLatest images  RegisterRegister  Log in  

 

 Free class ads

Go down 
2 posters
AuthorMessage
Marty W




Number of posts : 5
Registration date : 2006-12-20

Free class ads Empty
PostSubject: Free class ads   Free class ads EmptyWed Dec 05, 2007 2:00 am

Lodi News-Sentinel is having an internal debate: Whether to print free class ads or only publish them online.

One party says: free print ads will enhance the content and therefore the circulation of the newspaper; free print ads send the strongest message possible that the newspaper's classified section is the town's marketplace; nobody is going to bother to type in their credit card information to get a cheap ($1-$5) print ad; if we get overrun by free ads we can lower the cut-off price and charge for more ads.

The other party says: We're competing with free online ads — Craigslist doesn't have a print publication; by creating cheap print ads for items of low value, we can have a little income, build considerable ad volume and enhance the content of the newspaper without sending the message that print is value-less; if it doesn't work, we can start free print ads later; people buy iTunes for 99 cents, why not a class ad?

Here are a few other things I'd like to know about other publications' handling of free classifieds:

1) Which newspapers are doing free classifieds? (Please include a Web address.)

2) Among those publishing free ads, do they publish free ads in print?

3) Are free ads only allowable for items under a certain price? What is that price?

4) If free ads are allowed on a different basis, what are those policies?

5) Are the ads spread out through various classifications or are they lumped together in an group (called "free ads" or something similar).[b]
Back to top Go down
Maria Rodrigues CNPA




Number of posts : 4
Registration date : 2006-12-20

Free class ads Empty
PostSubject: Re: Free class ads   Free class ads EmptyMon Dec 10, 2007 6:49 pm

Free classifieds for items that are being given away FREE will enhance content and value to the reader. However for items that are being sold by the advertiser I think there should be a nominal charge ($1-$5) to print in the newspaper. I agree with the opinion that if people buy iTunes for 99 cents why not a newspaper classified print ad for a nominal charge?
Back to top Go down
 
Free class ads
Back to top 
Page 1 of 1
 Similar topics
-
» NYT for free

Permissions in this forum:You cannot reply to topics in this forum
CNPA Forums :: Welcome! :: CNPA General Forum-
Jump to: