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 SEO for headlines

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Number of posts : 142
Age : 37
Registration date : 2007-06-13

PostSubject: SEO for headlines   Wed Oct 31, 2007 4:47 pm

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First, the headline is usually pulled into the “title” HTML element for a story template. Keyword use in the page title is one of the most positive factors for effective SEO.

If your content management system isn’t displaying the story headline in the page title, you need to ask your site manager to make this happen immediately.

In addition to the “title,” headlines are also be pulled into a “heading” HTML element on a given story page. This is usually an “h2,” since the site branding occupies the “h1” element. (Remember to use “h1” only once per page!)

This example from a CNN political blog contains several flaws, most noticably the lack of a “heading” element (view source to see code). Search engines don’t place as high of a priority on “div” elements, even with a sematic class.

Headlines also play a role in RSS feeds and throughout a site itself. Many folks, myself included, don’t even bother clicking to a story unless it effectively describes the content to be displayed.

It’s never a good idea to rely on context for Web headlines. Assume that the only thing a user will see is the headline itself, not the thumbnail photo beside it on your homepage.

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In order for newspapers to get enough traffic to up their ad revenue, search engine optimization (SEO) is vital. Your geological demographic should not and cannot be your only readership online.

Last edited by on Mon Nov 05, 2007 11:47 pm; edited 1 time in total
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Number of posts : 9
Age : 34
Registration date : 2007-08-29

PostSubject: Re: SEO for headlines   Mon Nov 05, 2007 11:45 pm

Interesting that you mention this. I was just researching it. Steve Pavlina, who makes more than $1,000 a day with his commercial blog, said there are a lot of things to think about when writing a headline.

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I want a title that is attractive to human visitors, drives reasonable search engine traffic, yields relevant contextual ads, fits the theme of the site, and encourages linking and social bookmarking... Often that means abandoning cutesy or clever titles in favor of direct and comprehensible ones. It’s little skills like these that help drive sustainable traffic growth month after month. Missing out on just this one skill is enough to cripple your traffic.
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