Who is consuming traditional media?

EricaCNPA · Number of posts: 142 Age: 28 Registration date: 2007-06-13

Quote:

MAYBE IT'S THE KIDS WHO need to take the remote control away from their parents.

New research has shown that older adults consume much more traditional media than younger adults, according to Integrated Media Measurement Inc. The biggest group--females 45-54--will watch more TV, DVDs and theatrical releases than anyone else, estimated to be around 47.6 days, or 1,142 hours in 2007.

Men 45-54 are the second-largest group. They will watch 40.2 days of media. The younger female group ages 35-44 come next, at 38.3 days. Middle-aged men ages 35-44--the fourth-biggest group--are on pace to watch 33.9 days.

Read the MediaPost story

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Erica Jolley-Meers
Digital Media Coordinator
CNPA