Why do people keep their National Geographic magazines for years? They’re a trusted and well-loved brand, but so is the New York Times…

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Let's turn to the psychologists for an explanation: "Readers feel an intimacy with this magazine. It's emotional," says Kit Yarrow of Golden Gate University. Lars Perner adds that people may save them because "their issues are almost like books." Read the Sacramento Bee story (you’ll have to log in)

So what, if anything, does this mean to newspapers? Circulation is dropping, but might there be a niche for focused releases? Or will that make us into another magazine publisher?

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Erica Jolley-Meers
Digital Media Coordinator
CNPA